Thursday, May 20, 2010

Joe Fresh Beauty

I generally don't love products right away. It usually takes me a month or two for a product to grow on me or for me to re-discover it after it had been stashed away in a drawer somewhere.

Well I'm happy to report that was not the case with Joe Fresh makeup (at least the stuff I tried thus far).

The first product I got is the Light Weight Foundation. I was actually in the market for a new tinted moisturizer, and while named "foundation" I felt this would probably fit the bill. And there was no harm in trying it - it's $6! The foundation comes in 9 colours - 3 for each category of Light/Medium/Dark.

Here are the pros:
- it goes on quite smoothly and it's easy to blend (but you gotta work fast as it sets to a almost powdery finish quickly)
- the price!!!!! amazing

- the coverage: I'm not kidding when I say this works better as an undereye concealer than any other concealer I have tried to date

- the mattifying power: this sets to a matte finish - and stays that way.


- the packaging is mediocre, and the product spills out easily if you dont hold it properly

- All 3 shades in "Light" range have pink undertones.
So overall it's a great product and worth looking into. I will definitely try a lot more from this line - it looks promising!
It's available at Fortinos/Loblaws in Canada.
You can also check it out online at

1 comment:

  1. What are the medium tones like - is there a shade suitable for olive skin? And how long does it last, will it get me through a full day at the office? I'm not a fan of reapplying, but I also hate ending up with a naked face at the end of the day...